Peripheral producer Razer is closing down its game store a mere 10 months after launch.

Razer’s store operated in a similar manner to the Humble store - a third-party retailer selling keys for Steam or Uplay titles. But as part of Razer’s unspecified “realignment plans” the firm will close down its store before the end of February.

“We regret to announce that Razer Game Store (gamestore.razer.com) will cease operations on February 28th, 2019, as part of the company’s realignment plans,” said Razer in an announcement.

“It has been a privilege for us to recommend and deliver great digital game deals to you. We have been extremely fortunate to have you as part of our awesome community. Thank you for the support and making all this possible.”

A lengthy FAQ confirms that customers will still retain ownership of their game keys, whether already redeemed or pre-ordered.

Razer is also looking at ways to continue providing game keys, largely through its virtual currency Razer Gold - not to be confused with the not-a-cryptocurrency Razer Silver, which users could mine through the store client.

“We will be investing in other ways to deliver great content and introduce game promotions through Razer Gold, our virtual credits system," it said.

While the game distribution space on PC has undergone some seismic shifts in the last few months, it looks like the Razer Game Store wasn't able to find its edge.