Eastern publishing giant Nexon is up for sale.

That's according to a report from Korean news site daum.net - as spotted by Ico Partners' Thomas Bidaux and read via Google Translate, so apologies - which says that Chinese firm is a prospective buyer and has announced it has appointed Goldman Sachs to help with the deal.

Apprarently, there is a forthcoming investment briefing later this year in San Francisco and Hong Kong to facilitate the sale of the 98.64 per cent stake owned by Nexon chief Kim Jung-ju in holding company NXC.

That share is worth around $9bn.

Activision, EA, Disney and Tencent are listed as interested parties.

This follows a report at the start of January about Jung-ju's sale of his stake.

More as this story unfolds.