Spencer: Xbox Game Pass is how Microsoft reaches 2bn gamers

Spencer: Xbox Game Pass is how Microsoft reaches 2bn gamers

Microsoft's games boss Phil Spencer says that Game Pass is the future of the Xbox business.

Speaking at the Barclays Global Technology, Media, and Telecommunications Conference in San Francisco, as reported by VentureBeat, the exec said that the subscription model - combined with the firm's forthcoming cloud technology - will allow the firm to reach a far larger audience than ever before.

“For us, it’s all about how we reach 2 billion gamers,” he said.

“If you build the market around a couple hundred million people who are going to own a game console or a high-end gaming PC, then your business-model diversity can actually narrow because your customers are narrow. But when you think about reaching a customer with this content where their only compute device could be an Android phone, you think about, well, what are all the ways that person pays for content if they do at all today?”

Xbox Game Pass is fully coming to PC shortly. At E3 this year, Spencer spoke about how users will be able to stream "console quality" games to any device. Then in early October, the company announced its cloud streaming initiative, Project xCloud.

The potential of streaming and cloud tech are just two of the topics that will be discussed at PC Connects London 2019. Tickets are available to buy right here. One ticket gives you access to not just this event, but also Pocket Gamer Connects and Blockchain Gamer Connects. 

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.