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SuperData: $586m was spent on premium digital PC games during Black Friday and Cyber Monday

SuperData: $586m was spent on premium digital PC games during Black Friday and Cyber Monday

Research firm SuperData reckons that $586m was spent on premium PC titles during the recent Black Friday and Cyber Monday sales events.

The company reckons that $4bn was spent on digital titles - both the products themselves and in-game purchases - with PC revenue rising 18.3 per cent year-on-year.

That means that PC represents just 15 per cent of total spending for this sales period.

Premium console games made almost double the revenue of PC, bringing in a cool $1bn globally. That's up 24.5 per cent last year with titles like Call of Duty: Black Ops IIII and Red Dead Redemption 2 driving this spending.

“Video games have become a layered experience,” SuperData MD Joost Van Dreunen (pictured) said.

“Beyond just a big, loud launch, blockbuster titles today rely on a variety of different consumer touchpoints, including live streaming video, real-life events, digital sales, and crossplay multiplayer gameplay. Large publishers like Activision and TakeTwo have managed to incorporate these new avenues into their Q4 releases and the numbers show that audiences have responded in kind.”

$4bn is a lot of money, but as PCGamesInsider.biz pointed out last week, those selling products during these sale periods can suffer as they race to the bottom on price


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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