New research from NPD shows that 52 per cent of "active gamers" are playing on PC.
Though over half of gamers using PC sounds large, it's a small portion compared to the 90 per cent who are using mobile. It does come ahead of the 41 per cent who use console.
67 per cent of the US population plays video games and with some napkin maths, you can see that 35 per cent of the country's population use PC. According to NPD's Mat Piscatella on Resetera, "PC gaming" means anything played on PC, which includes browser titles, too.
“Over the past several years, mobile gamers have been a key segment for the games industry to target with marketing spend because of the sheer size and diversity of the audience, as well as the amount of time invested in gaming on this platform,” said EEDAR's head of consumer research, Dr. Heather Nofziger.
“While there continues to be opportunity for growth in mobile, the real potential for growth lies with getting the other groups increasingly involved in gaming across platforms that they may not have considered using for gaming in the past.”