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Report: Over half of US "active gamers" play on PC

Report: Over half of US "active gamers" play on PC

New research from NPD shows that 52 per cent of "active gamers" are playing on PC.

That's according to a new survey from the EEDAR subsidary, which spoke to 5,000 people aged two-years-old or higher.

Though over half of gamers using PC sounds large, it's a small portion compared to the 90 per cent who are using mobile. It does come ahead of the 41 per cent who use console.

67 per cent of the US population plays video games and with some napkin maths, you can see that 35 per cent of the country's population use PC. According to NPD's Mat Piscatella on Resetera, "PC gaming" means anything played on PC, which includes browser titles, too.

“Over the past several years, mobile gamers have been a key segment for the games industry to target with marketing spend because of the sheer size and diversity of the audience, as well as the amount of time invested in gaming on this platform,” said EEDAR's head of consumer research, Dr. Heather Nofziger.

“While there continues to be opportunity for growth in mobile, the real potential for growth lies with getting the other groups increasingly involved in gaming across platforms that they may not have considered using for gaming in the past.”


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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Bill Thern CEO at The One LLC
they spoke to 5k people aged '2 years old' or older? 2 years old? 3 years old? 4 years old? 5, 6, 7, 8... is this a bad joke?
Alex Calvin Editor at PCGamesInsider.biz
Given how many kids that young play mobile or tablet titles, it's a reasonable place to start IMO. Plus titles like FIFA have a 3+ rating so kids that kind of age do play games.

That being said, there should have been a bit of the report that looked at different behaviours across different age groups.