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Ninja Theory's Hellblade has raised $50k for Mental Health America

Ninja Theory's Hellblade has raised $50k for Mental Health America

Cambridge based developer Ninja Theory has donated $50,000 in total for Mental Health America.

The studio announced the latest milestone via Twitter (below), revealing that it had donated another $25,000 on top of the previous funds.

This money has come from sales of the Xbox One SKU of Hellblade which launched in April. Back then, Ninja Theory said it would be donating up to $50,000 meaning it hit its target in just three months.

Additionally, the game has sold 100,000 copies on that platform, meaning it is over the one million sales milestone which was revealed back in June.

This is on top of the money raised by Ninja Theory from Hellblade sale World Mental Health Day - during that event, $77,753 was raised for Rethink Mental Health.

Ninja Theory and Hellblade have become the poster child for the emerging mid-tier market - studios that make games with triple-A quality but on a smaller scale and budget. 

The studio's success attracted the attention of Microsoft, who announced it had bought Ninja Theory alongside Playground Games, Undead Labs and Compulsion at E3 2018. We caught up with CVP of Microsoft Studios Matt Booty to find out more about that spending spree


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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