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Ninja Theory to donate all of today’s Hellblade sales to UK mental health charity

Ninja Theory to donate all of today’s Hellblade sales to UK mental health charity

UK games developer Ninja Theory is giving all money made from Hellblade sales today to mental health charity Rethink.

This is to coincide with World Mental Health Day, and is the result of Hellblade: Senua’s Sacrifice dealing with similar issues.

The main character, Senua, has to deal with psychosis, with Hellblade offering a chilling depiction of what such a condition can be like to live with.

Revenue from both the PS4 and PC versions will be given to Rethink.  

The title hit shelves in August to strong reviews. The title was seen as a shining example of how a small studio could make an 'indie' project but with triple-A quality. 


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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