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Ninja Theory to donate all of today’s Hellblade sales to UK mental health charity

Ninja Theory to donate all of today’s Hellblade sales to UK mental health charity

UK games developer Ninja Theory is giving all money made from Hellblade sales today to mental health charity Rethink.

This is to coincide with World Mental Health Day, and is the result of Hellblade: Senua’s Sacrifice dealing with similar issues.

The main character, Senua, has to deal with psychosis, with Hellblade offering a chilling depiction of what such a condition can be like to live with.

Revenue from both the PS4 and PC versions will be given to Rethink.  

The title hit shelves in August to strong reviews. The title was seen as a shining example of how a small studio could make an 'indie' project but with triple-A quality. 


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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