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Report: Flash Sales could be making a return to Steam

Report: Flash Sales could be making a return to Steam

Steam Flash Sales died a death in 2016, but they could be returning in the near future.

That's according to a report from Valve News Network's Tyler McVicker, who took to Twitter (below) to say that he had heard Flash sales might be coming back citing info from the Steam Translation Server. That's a Valve-endorsed venture that uses volunteers to translate titles for other markets.

McVicker said that this time around, developers will be able to choose whether a sale lasts for six, eight, ten or 12 hours, something that is designed to make price activity "feel more like an event".

There's evidence to show that removing Flash Sales made events like the Summer Sale more profitable for developers. SteamSpy's Sergey Galyonkin wrote a piece saying before purchases spiked around the first and last days of a sale event where in the 2016 Summer Sale, consumers were splashing cash throughout.

That said, Valve must have some kind of data to show this new way - if it comes to pass - is a benefit or has had developers and publishers asking for something like this.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.