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Report: Flash Sales could be making a return to Steam

Report: Flash Sales could be making a return to Steam

Steam Flash Sales died a death in 2016, but they could be returning in the near future.

That's according to a report from Valve News Network's Tyler McVicker, who took to Twitter (below) to say that he had heard Flash sales might be coming back citing info from the Steam Translation Server. That's a Valve-endorsed venture that uses volunteers to translate titles for other markets.

McVicker said that this time around, developers will be able to choose whether a sale lasts for six, eight, ten or 12 hours, something that is designed to make price activity "feel more like an event".

There's evidence to show that removing Flash Sales made events like the Summer Sale more profitable for developers. SteamSpy's Sergey Galyonkin wrote a piece saying before purchases spiked around the first and last days of a sale event where in the 2016 Summer Sale, consumers were splashing cash throughout.

That said, Valve must have some kind of data to show this new way - if it comes to pass - is a benefit or has had developers and publishers asking for something like this.


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.