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More than five million PC items and accessories purchased during Amazon Prime Day

More than five million PC items and accessories purchased during Amazon Prime Day

The PC and accessories category formed roughly five per cent of the total number of sales during this year's Amazon Prime Day.

The retail event, which took place on July 16th and 17th saw over 100m items bought, per an announcement from the company via Business Wire. Of that figure, PC and accessories was one of the areas called out for being behind more than five million sales, each. Other sectors included toys, beauty products, and apparel and kitchen.

The release doesn't give an indication as to what was being bought in the PC and accessories category.

“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” said Jeff Wilke, CEO Worldwide Consumer, Amazon.

“Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. All of this was made possible because of our many valued associates – the global team that continues to make Prime Day bigger and better.”

Amazon Prime Day took place alongside a number of protests and walk-outs due to low pay. This comes as CEO and founder Jeff Bezos reaches new levels of wealth.

Amazon recently found itself in hot water after it was found to be allowing pirates to sell PC games codes on its storefront.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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