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Red Shell insists it doesn't sell user data after top game firms drop software

Red Shell insists it doesn't sell user data after top game firms drop software

Analytics company Red Shell has refuted accusations that it collects and sells user data.

Speaking to Kotaku, marketing exec Adam Lieb said that he was disappointed by what he feels is a mischaracterisation of his company. Furthermore, he insisted that Red Shell does not sell user data to third parties, as is believed by some in the gamer community, and that the information collected is the base minimum required to let the company see how well marketing is performing.

“We are disappointed,” he said.

"We are gamers. We love games. We do what we do because we love working with game developers to help grow their games and build their communities. The last thing we’d want to do is anything that is going to upset their communities.”

He continued: “We collect the minimum amount of data necessary to do attribution. Our customers rely on us to tell them which activities they’re engaged in are working and which ones aren’t. Any information that doesn’t help us make those matches we don’t collect.”

This follows companies such as FatShark, Creative Assembly and Bethesda dropping the software following a consumer backlash.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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