Capcom is trying to use DOTA 2 to market Okami HD

Capcom is trying to use DOTA 2 to market Okami HD

PlayStation 2 classic Okami is being re-released on December 12th and publisher Capcom has turned to PC behemoth DOTA 2 to promote the title.

An account going by CAPCOM_OKAMI_HD has uploaded an Amaterasu courier to the DOTA 2 Steam Workshop, which fans are able to vote on to have it appear in the game. Yes, this is real with Capcom publishing a video about it on its YouTube page.

This isn't the first time that DOTA has been used as a means of promoting video games, or indeed TV shows.

In the past, titles such as Bastion, Portal, Trine, The Stanley Parable, Fallout 4, Deus Ex: Mankind Divided - BREATHE - Final Fantasy Type-0 HD, Total War: Warhammer and Half-Life 2 have had themed content in the game, ranging from voice overs to content.

It's not just games, either, with TV show and source of nerd badness Rick and Morty having a voice over pack for the title.

It's understandable why people trying to reach a PC, video games or 'nerd culture' centric audience might turn to DOTA 2. Since its 2014 release, the game has been one of the most popular projects on Steam, with a peak concurrent player figure of 861,173. Valve's MOBA was the top dog on Steam for a while in this regard, before Playerunknown's Battlegrounds came along and, um, utterly destroyed DOTA 2's record.

Editor - PC Games Insider

Alex Calvin launched in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.


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