With influencer marketing one of the hottest trends in the games industry right now, it's pretty much mandatory for any game developer or publisher regardless of size or format to understand the latest trends and techniques in what is still a young, rapidly evolving space.
The market is still very much in its 'wild west' era and there's a wide range of different approaches, costs, and structures to understand and precious few 'standards' or clear rules to follow.
That's precisely why we launched the InfluencerUpdate.biz editorial channel earlier this year and also why we're running the dedicated Influencer Insight track as a central part of PG Connects London 2018 (January 22nd to 23rd).
Now, we realise PGC is technically mobile gaming focused, but there's obvious cross-over with the PC world (it's one of the reasons we run PC Connects London as a partner conference – and why a ticket to one will give you access to the whole shebang), and influencers is one such topic.
The track is focused on everything relating to influencer marketing space and already features one of the finest line-ups representing key players from across the ecosystem.
- We'll have leading developers Supercell and Space Ape discussing how they work with influencers
- The biggest managers, including Kat Peterson from PewDiePie's team at ReelStyle and Brian Dodge from Spartan Elite (home to mobile specialists MOLT and Nick@nyte), will explore the marketing opportunities and detail best practice
- Networks such as the UK's Yogscast to top agencies GameInfluencer and Matchmade will also feature in dedicated sessions to go through the sector's key issues
- Oh, and of course we'll have a fine representation of influencers themselves with dedicated panels allowing you to hear direct from the YouTubers, Streamers, and Instagrammers
All in all it should have everything you need to get up to speed with this swiftly moving space.
More on PCC very soon, but for now know that the 70+ hours of content along with the 2,000+ delegates, 950-company representation, multiple side pitch-events and more than 5,000 scheduled business meetings are the reason the Connects London conferences should be top of your event-attending list next year.