ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Steel Media launches InfluencerUpdate.biz, THE B2B site about influencer marketing

Steel Media launches InfluencerUpdate.biz, THE B2B site about influencer marketing

PCGamesInsider.biz has a brand new sister title. InfluencerUpdate.biz is rolling out today and is Steel Media’s venture into the brave new world of influencer marketing.

The title will be covering the new phenomenon of influencer video, streaming and social media superstars, as well as the companies who partner with them.

Edited by Team Rock vet Danielle Partis (pictured), InfluencerUpdate.biz will be overseen by senior editor and PocketGamer.biz chief Craig Chapple, while journalism vets Stuart Dredge, Nina Cresswell and Ben Parfitt will be contributing content also. 

The site will deliver the latest news about online marketing campaigns, as well as interviews with the industry, a list of the Top 20 influencers to keep an eye on, a guide to influencer marketing as much more.

"We are bringing our full editorial experience and information-gathering skills to bear on this phenomenon," Steel Media CEO Chris James said. 

“We believe our articles will help decision-makers better unlock the potential of the online influencer scene. InfluencerUpdate.biz will educate and inform professionals about the new breed of social and video thought leaders, demystifying the landscape for those intending to get involved and providing useful insight and links to those who already are. The new website joins our successful portfolio of industry-facing brands, and will appeal to those working in marketing and PR, as well as to influencers themselves who want to discover the business opportunities available to them."


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies