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Steel Media launches InfluencerUpdate.biz, THE B2B site about influencer marketing

Steel Media launches InfluencerUpdate.biz, THE B2B site about influencer marketing

PCGamesInsider.biz has a brand new sister title. InfluencerUpdate.biz is rolling out today and is Steel Media’s venture into the brave new world of influencer marketing.

The title will be covering the new phenomenon of influencer video, streaming and social media superstars, as well as the companies who partner with them.

Edited by Team Rock vet Danielle Partis (pictured), InfluencerUpdate.biz will be overseen by senior editor and PocketGamer.biz chief Craig Chapple, while journalism vets Stuart Dredge, Nina Cresswell and Ben Parfitt will be contributing content also. 

The site will deliver the latest news about online marketing campaigns, as well as interviews with the industry, a list of the Top 20 influencers to keep an eye on, a guide to influencer marketing as much more.

"We are bringing our full editorial experience and information-gathering skills to bear on this phenomenon," Steel Media CEO Chris James said. 

“We believe our articles will help decision-makers better unlock the potential of the online influencer scene. InfluencerUpdate.biz will educate and inform professionals about the new breed of social and video thought leaders, demystifying the landscape for those intending to get involved and providing useful insight and links to those who already are. The new website joins our successful portfolio of industry-facing brands, and will appeal to those working in marketing and PR, as well as to influencers themselves who want to discover the business opportunities available to them."


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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