Steel Media launches, THE B2B site about influencer marketing

Steel Media launches, THE B2B site about influencer marketing has a brand new sister title. is rolling out today and is Steel Media’s venture into the brave new world of influencer marketing.

The title will be covering the new phenomenon of influencer video, streaming and social media superstars, as well as the companies who partner with them.

Edited by Team Rock vet Danielle Partis (pictured), will be overseen by senior editor and chief Craig Chapple, while journalism vets Stuart Dredge, Nina Cresswell and Ben Parfitt will be contributing content also. 

The site will deliver the latest news about online marketing campaigns, as well as interviews with the industry, a list of the Top 20 influencers to keep an eye on, a guide to influencer marketing as much more.

"We are bringing our full editorial experience and information-gathering skills to bear on this phenomenon," Steel Media CEO Chris James said. 

“We believe our articles will help decision-makers better unlock the potential of the online influencer scene. will educate and inform professionals about the new breed of social and video thought leaders, demystifying the landscape for those intending to get involved and providing useful insight and links to those who already are. The new website joins our successful portfolio of industry-facing brands, and will appeal to those working in marketing and PR, as well as to influencers themselves who want to discover the business opportunities available to them."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.