Overwatch had zero impact on Battleborn sales, says Gearbox’s Pitchford

Overwatch had zero impact on Battleborn sales, says Gearbox’s Pitchford

It was widely presumed that Battleborn’s less than stellar launch was down to Blizzard’s Overwatch hitting shelves just weeks later – but that is not the case.

Speaking to IGN, Gearbox boss Randy Pitchford said that the team shooter did not impact Battleborn and that his new franchise had in fact done rather well for itself.

Furthermore, he says that Battleborn did well in its own right – having sold three to four million units  – and were Overwatch not to exist, it would be considered a successful new IP.

“I can’t simulate multiple universes, but let’s imagine that Overwatch didn’t exist at all,” Pitchford said.

“I don’t know that anything would have been different. Maybe Battleborn would have had the same exact audience that it had. It just wouldn’t have been compared [to Overwatch]. People were saying ‘this is better than that’ or ‘this failed compared to that’ but they’re different things. It might have had the same results.

“If Overwatch did not exist, and it had the exact same results, people would say [Battleborn] was a winner. It’s new IP and it’s successful. It would have been seen in a totally different light, even if it hadn’t sold a unit more.

“We celebrate when new, strange IPs break 1m units. I remember when Firewatch hit 1m units. We reached three to four million players and people are like: ‘you fucked up so bad’.”

Battleborn launched on May 3rd, 2016, while Overwatch was released 3 weeks later on May 24th. The perceived competition between the two wasn't helped by 2K Games slashing Battleborn's price in the UK when Overwatch launched.

Battleborn's player count also dived upon the launch of Overwatch. 

Editor - PC Games Insider

Alex Calvin launched in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.


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