ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Overwatch had zero impact on Battleborn sales, says Gearbox’s Pitchford

Overwatch had zero impact on Battleborn sales, says Gearbox’s Pitchford

It was widely presumed that Battleborn’s less than stellar launch was down to Blizzard’s Overwatch hitting shelves just weeks later – but that is not the case.

Speaking to IGN, Gearbox boss Randy Pitchford said that the team shooter did not impact Battleborn and that his new franchise had in fact done rather well for itself.

Furthermore, he says that Battleborn did well in its own right – having sold three to four million units  – and were Overwatch not to exist, it would be considered a successful new IP.

“I can’t simulate multiple universes, but let’s imagine that Overwatch didn’t exist at all,” Pitchford said.

“I don’t know that anything would have been different. Maybe Battleborn would have had the same exact audience that it had. It just wouldn’t have been compared [to Overwatch]. People were saying ‘this is better than that’ or ‘this failed compared to that’ but they’re different things. It might have had the same results.

“If Overwatch did not exist, and it had the exact same results, people would say [Battleborn] was a winner. It’s new IP and it’s successful. It would have been seen in a totally different light, even if it hadn’t sold a unit more.

“We celebrate when new, strange IPs break 1m units. I remember when Firewatch hit 1m units. We reached three to four million players and people are like: ‘you fucked up so bad’.”

Battleborn launched on May 3rd, 2016, while Overwatch was released 3 weeks later on May 24th. The perceived competition between the two wasn't helped by 2K Games slashing Battleborn's price in the UK when Overwatch launched.

Battleborn's player count also dived upon the launch of Overwatch. 


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies