Call of Duty and Hellblade facial animation firm Cubic Motion secures £20m in funding

Date Type Companies involved Size
September 5th, 2017 investment $20m
Call of Duty and Hellblade facial animation firm Cubic Motion secures £20m in funding

Video game facial capture specialists Cubic Motion have secured a whopping £20m in backing thanks to VC firm NorthEdge Capital.

The firm has contributed work to the likes of Call of Duty, The Order 1886, Until Dawn and Hellblade (pictured), and will be using this money to aid its global expansion.

“By organically growing the business to its present scale, we have proven the power of our computer vision technology to transform content production,” said CEO Dr Gareth Edwards.

“We are particularly proud to be the trusted supplier to many of the world’s largest publishers and developers. Aided by NorthEdge’s investment and experience, we will deploy an expanding range of licensed software solutions, bringing real-time vision and animation capabilities direct to our clients and partners, revolutionising the way content is made.”

NorthEdge investment manager George Potts added: “Cubic Motion is at the cutting edge of a sector undergoing substantial growth.

“We believe the breadth and depth of experience, expertise and quality throughout the company sets Cubic Motion apart from its competition; with its recent work on Hellblade being a great example.

“We are delighted to have the opportunity to support Gareth and the team as they seek to build upon their platform of best-in-class computer vision technology and animation services.”

This isn’t the first investment that NorthEdge has made in the games market, having previously invested in Sumo Digital and backing its management buyout. The firm has since sold its stake in the Sheffield-based developer to private investor Perwyn, boasting it made a 4.4x return on its investment.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.