Having made a name for itself tracking the TV and media markets, Nielsen is now getting involved in the pro-gaming scene.

The imaginatively named Nielsen Esports will be providing sponsorship valuation, fan insights, as well as industry research and consulting services.

The fan insights will be researching the US, UK, German, French, Japanese, South Korean and Chinese games markets this year.

Sponsorship valuation is under the Esport24 brand, a ervices that measures brand exposure in tournaments to assist brands, but also let players know how valuable their reach is.

Nielsen has also launched an industry advisory panel to assist them in this venture, with names from ESL, ESPN, Facebook, FIFA, Activision Blizzard/MLG, PlayStation, Turner, Twitch, Twitter, Unilever and YouTube.

“There’s a high demand for reliable, independent measurement of value in eSports,” said Howard Appelbaum, president of Nielsen Entertainment.

“We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimise investment decisions in this exciting, growing space.”