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Digital sales dip 21 per cent at Sega

Digital sales dip 21 per cent at Sega

Company financials season continues with Japanese publishing giant Sega reporting on its most recent quarter.

According to the company's financial report, digital sales for the period fell 21 per cent year-on-year to ¥9.5bn. The year before, digital brought in ¥12bn.

This is slightly unexpected given how much of Sega’s business – in the West at least– is centered around the digitally-focused PC platform. Certainly, for the company's European arm, pillar franchises include Total War, Dawn of War, Football Manager and Company of Heroes. 

The highest performing title on the digital side of things for Sega was Phantasy Star Online 2. 

Overseas revenue for digital titles almost halved year-on-year, too. In the first quarter of the 2017 financial year, this was 19.5 per cent of Sega’s digital revenue; this year it is just 10.5 per cent.


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.