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Digital sales dip 21 per cent at Sega

Digital sales dip 21 per cent at Sega

Company financials season continues with Japanese publishing giant Sega reporting on its most recent quarter.

According to the company's financial report, digital sales for the period fell 21 per cent year-on-year to ¥9.5bn. The year before, digital brought in ¥12bn.

This is slightly unexpected given how much of Sega’s business – in the West at least– is centered around the digitally-focused PC platform. Certainly, for the company's European arm, pillar franchises include Total War, Dawn of War, Football Manager and Company of Heroes. 

The highest performing title on the digital side of things for Sega was Phantasy Star Online 2. 

Overseas revenue for digital titles almost halved year-on-year, too. In the first quarter of the 2017 financial year, this was 19.5 per cent of Sega’s digital revenue; this year it is just 10.5 per cent.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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