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SNK appoints Sega vet Matsubara as CEO

SNK appoints Sega vet Matsubara as CEO

Japanese publisher SNK has hired Sega vet Kenji Matsubara as its new chief executive officer.

The firm revealed the news yesterday, saying that he will be starting his role on August 1st, 2021. Matsubara was previously president and chief publishing officer at Sega, but stepped down 12 months ago for personal reasons.

"We warmly welcome Mr Matsubara who has a wealth of business expertise and experience in leading the game industry," SNK wrote.

"He brought tangible success to prestigious companies with his extensive experience in game software development, marketing, and sales both in Japan and overseas. We will aim for further growth and an increase in corporate value under his leadership. With the appointment of Kenji, we promise that SNK is positioning itself for a new phase of growth and development."

As well as Sega, Matsubara has held roles at Zynga, Oracle and Hitachi.

At the end of 2020, Saudi Crown Prince Mohamed bin Salman acquired 33.3 per cent of SNK, before going back to snap up another 17.7 per cent of the firm. 

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.