Disney vet Scarpone joins Sega as transmedia boss

Disney vet Scarpone joins Sega as transmedia boss

Entertainment veteran John Scarpone has been hired by Sega as its new global head of transmedia.

In a message to investors, the Japanese games giant said that the former Disney senior vice president is coming on board on April 1st and will be working to bring Sega's portfolio of IP to other mediums. These include its Persona, Like a Dragon and Angry Birds franchises.

"I look forward to working with our team and partners around the world, harnessing the strength of Sega's rich IP to deliver new stories, innovative consumer products, and new entertainment services, all while putting our fan's and communities first," Scarpone wrote on LinkedIn.

"Can't wait to work with Haruki Satomi, Shuji Utsumi, and the rest of Team Sega."

Scarpone worked at Disney for 17 years in a variety of roles until 2019. From there he moved to mobile firm Scopely before a series of advisory positions across the games, music and web3 industries.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.