Games industry vets Philip and Andrew Oliver (pictured) have established a brand new start-up called Panivox.

The duo has partnered with Viewpount co-founder Neil Campbell for this venture, which is worked on an as-yet secret "ground-breaking new interactive digital media format."

While it's not at all clear what exactly the company is working on, it has attracted investment from the likes of Rebellion co-founder and CTO Chris Kingsley OBE and Unit 2 co-founder and CEO Richard Smithie. Panivox is going to be doing a seed investment round in June before a full launch in Q4 of this year.

Philip Oliver holds an MD role at the company, while Andrew is creative director and Campbell is development director.

Philip Oliver said: “Throughout our careers, we’ve pioneered new technologies and techniques within games and interactive media. With Panivox, we think we’re onto something that represents an entirely new form of entertainment, and we hope to be out in front and pioneering once again.”

Kingsley added: “I’ve known the Oliver brothers since the mid-'90s and we’ve always got on fantastically well. I’ve a great deal of respect for their creative and business achievements and believe Panivox could do something really ground-breaking in a Blue Ocean area in games. Watch this space.”

The Olivers previously launched developer Radiant Worlds where it was working on a project called SkySaga with Korean publisher Smilegate. That partnership fell apart in 2017, before Rebellion swooped in and bought the studio in January 2018. The Olivers departed Rebellion 12 months later, setting up a new consultancy firm called Game Dragons shortly after.