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Amazon Luna boss Whitten departs the company

Amazon Luna boss Whitten departs the company

The head of Amazon's Luna games streaming service, Marc Whitten, has left the company.

The move was spotted by industry analyst Matthew Bell, who posted on Twitter that the exec had taken up a new role at Unity. He was hired as SVP and general manager of the engine giant's Create Solutions game development division.

Whitten joined Amazon back in 2016 as VP of the everything giant's Entertainment Devices and Services business. He was leading the company's Luna streaming service, which was announced in September 2020. His departure just five months after its reveal doesn't spell great things, but we also have no idea why Whitten decided to switch roles.

Before joining Amazon, he worked at Microsoft for 17 years, spending 15 of those leading strategy for the Big M's Xbox games arm. After departing, he worked for two years at smart speaker giant Sonos before joining Amazon in 2016.  

His job move comes alongside less-than-stellar rumblings coming from Google, with the search giant announcing at the start of February that it was closing the first-party studios for its own Stadia streaming service. That news came about 15 months after Google launched the platform.

Apparently this decision was partly due to the company being anxious about Microsoft buying up studios left and right, notably the blockbuster potential purchase of Bethesda parent company ZeniMax Media.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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