Games industry veteran Ian McGregor has joined digital retailer Green Man Gaming as its chief marketing officer.

McGregor comes on board with a CV that includes head of international consumer marketing at both EA and Activision. He has launched 80 games including entries in the Call of Duty, Sims and FIFA franchises.

Green Man says that this hire will 'play a key role in taking us to the next level globally'.

We are very excited to have Ian join the senior management team at a time when we are looking to take Green Man Gaming’s brand and marketing activities to the next level as we continue expanding the business internationally," Green Man Gaming chief Paul Sulyok said.

"Ian’s extensive industry experience at top game publishers, innovative marketing mindset and ability to bring different teams together to deliver impactful results is critical for us to achieve our aggressive targets to continue our fast growth,"

McGregor added: “I have closely followed Green Man Gaming’s remarkable journey over the years as it has grown to become a critical part of the gaming ecosystem. This is the perfect time for me to join the business, as it seeks to accelerate growth, build market share and deliver more products and services to its growing customer base. The passion I have for video games is shared by everyone in the Green Man Gaming team, and I look forward to working with all of them to plan for the future as the business expands and grows at fast pace."