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72.2 per cent of indie devs prefer to publish on Steam, GameMaker firm Yo Yo reports

72.2 per cent of indie devs prefer to publish on Steam, GameMaker firm Yo Yo reports

Almost three quarters of developers responding to a recent survey by GameMaker company Yo Yo said that they would prefer to publish on Steam.

As published by GamesIndustry.biz, Yo Yo GM James Cox revealed that 72.2 per cent of the panel picked Valve's digital storefront, putting it far in the lead. Second place went to the lo-fi indie title marketplace Itch.io, which claimed 46.9 per cent of votes.

Meanwhile, Humble's storefront scored 24.6 per cent of votes, with GOG.com coming in fourth place with 22 per cent. Green Man Gaming landed the No.5 spot, with 7.2 per cent.

Steam took the No.1 spot for its high market share, obviously, with Cox going on to say that Valve's marketplace also won out because it had fewer issues with certification and customer service.

Itch.io claimed second place due to its ease of submission, as well as lack of submission fees.

When asked what stores they wished to purchase from, however, developers overwhelmingly chose Steam. 81 per cent of respondent chose Valve's platform, with fewer than one per cent of developers opting for Itch.io.

You can read the full results over on GI.biz.


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.