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Report: Ubisoft in talks with Microsoft, EA to sell IP

Report: Ubisoft in talks with Microsoft, EA to sell IP

AJ Investments, the Slovakian finance outfit, has once again got Ubisoft in its sights. 

In a statement – reported by IGN – the minority shareholder claimed that the French publishing giant has been in discussions about selling some of its intellectual properties to suitors, including Microsoft and Electronic Arts. Furthermore, AJ Investments CEO Juraj Krúpa has said that Ubisoft is "horribly mismanaged" and has demanded a "clear roadmap for recovery". 

If AJ Investments sounds familiar, it's the same financial outfit that expressed "deep dissatisfaction" with Ubisoft's performance and direction back in September 2024. Right now, it is preparing to hold a protest outside the company's Parisian headquarters. Incidentally, they won't be the first group to organise outside Ubisoft's HQ; disgruntled workers have also been protesting there, too. 

"As we mentioned during our Q3 sales, the review of various transformational strategic and capitalistic options is ongoing," Ubisoft said in its own statement. 

"The Board has established an ad-hoc independent Committee to oversee this formal and competitive process, so as to extract the best value from Ubisoft’s assets and franchises for all stakeholders. Ubisoft will inform the market in accordance with applicable regulations if and once a transaction materialises.”

The future of Ubisoft has been up in the air for some time now. There have been reports that the Guillemot family – some of whom founded the French firm – have been in talks with shareholder Tencent to take the company private


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.