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Build A Rocket Boy acquires PlayFusion

Date Type Companies involved Size
December 10th, 2024 acquisition Build A Rocket Boy
PlayFusion
Not disclosed
Build A Rocket Boy acquires PlayFusion

Leslie Benzies' Build A Rocket Boy has acquired UK developer and publisher PlayFusion. 

No figure has been placed on the deal, which sees the CEO and CTO of the latter – Mark Gerhard – join Build A Rocket Boy as co-CEO. He will be focusing on the studio's pipeline of content as well as its user generated content tools. 

"We’ve always admired PlayFusion’s creativity and innovative approach to transmedia entertainment, and joining forces with them will ascend Build A Rocket Boy to our next level of excellence," Benzies said. 

"Our vision has always been to put creativity into the hands of the players and PlayFusion’s shared passion for gaming will help us create a robust offering for our community to seamlessly build their own triple-A quality games and create compelling original online experiences soon." 

Gerhard added: “It’s truly an honour and a privilege to join forces with Leslie and the legendary team at Build A Rocket Boy at such a formative time for the video games industry. We have immense drive for delighting our players and we share an exciting vision for the future. This next chapter of our combined studios will deliver on that promise as well as disrupt the industry by democratising premium game development. The core team at PlayFusion has been working together for nearly two decades and we are excited to be at the forefront of ushering in a new era of gaming." 


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.