Reuters reports that stock in French publishing giant Ubisoft has fallen to its lowest point since 2014. 

At the time of writing, the company's trading price is €15.54; in the last five days, shares have fallen by over ten per cent and over 30 per cent since the start of 2024. The last time Ubisoft shares were priced at this level was in December 2014. 

This appears to be related to Ubisoft's latest title, Star Wars Outlaws, which has launched to a slightly muted reception. Though it has been met with a positive reaction from critics, players have been decidedly less impressed with the shooter from a galaxy far far away. JP Morgan analyst Daniel Kerven has changed his sales expectation for the game from 7.5 million copies to 5.5 million. 

Micap Partners analysst Charles-Louis Planade also says that the drop in stock price is due to free-to-play shooter XDefiant seeing a dip in interest from players. 

Star Wars Outlaws released on August 30th.