Sony hopes PC players will buy PlayStations to play first-party single-player titles

Sony hopes PC players will buy PlayStations to play first-party single-player titles

The upcoming-CEOs of Sony Interactive Entertainment, Hermen Hulst and Hideaki Nishino, have reiterated the company's strategy when it comes to PC. 

As part of Sony's Business Segment Meeting 2024 – as reported by VGC – the execs said that the plan was to launch service-based titles at the same time across PlayStation platforms and PC, while single-player releases will be staggered on PC. Hulst said that the hope was that this would compel PC users who want to play first-party releases on release will purchase a PlayStation console. 

“Indeed, we are bringing our titles to the PC platform and we have a dual approach here,” said current PlayStation Studios head Hulst. “On the live service side, we are releasing our titles simultaneously, so day and date on PlayStation 5 and PC.

“But with our tentpole titles, our single-player or narrative-driven titles that are the backbone of what PlayStation Studios has delivered in recent years and in our history, we take a more strategic approach, and we introduce our great franchises to new audiences, and we’re finding new audiences that are potentially going to be very interested in playing, for example, sequels on the PlayStation platform.

“We have high hopes that we’re actually able to bring new players into PlayStation at large, but into PlayStation platforms specifically.

“Actually, the same goes for the work that we do with extending our great properties onto other media such as television series and film, for example, as you have seen with The Last of Us on HBO or Gran Turismo the film, that brings in new players into our franchises as well.”

Nishino added: “Of course, some customers will move from PC to console. Customers who are focused on PC, if they find value, then they will go to console, so rather than cannibalisation, I think this is an opportunity for growth.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.