EU seeking feedback for UK Microsoft Activision deal

EU seeking feedback for UK Microsoft Activision deal

The European Union's antitrust regulators are reportedly seeking feedback from companies in the games industry regarding Microsoft's updated Activision Blizzard deal.

That's according to Reuters, which reports that the EU is trying to see whether the Big M's rivals are going to be impacted by the revised terms of the acquisition in the United Kingdom.

This saw Microsoft give up the streaming rights for its games business to Ubisoft in an effort to appease the UK's Competition and Market Authority, which blocked the deal on the basis that the Xbox firm boasted an existing advantage in the cloud games space and that this would be enhanced by the Activision Blizzard acquisition.

The European Commission is unlikely to launch a formal investigation into the new deal with the implication seemingly being that the organisation is waiting for the Competition and Market Authority to weigh in on the matter.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.