ESA no longer working with ReedPop for future E3 events

ESA no longer working with ReedPop for future E3 events

US video games trade body the Entertainment Software Association (ESA) has parted ways with events giant ReedPop over E3.

That's according to ReedPop-owned, which also reports that the trade organisation has informed the Los Angeles Convention Center that it will not be holding a show at the venue in 2024. Next year's E3 is apparently still set to take place but just not at the LACC.

ReedPop and the ESA initially signed a multi-year deal to run E3 back in 2022, but this fell apart earlier this year before the 2023 iteration of the show which ended up being cancelled

"We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” ESA president and CEO Stanley Pierre-Louis (pictured) said.

“While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

ReedPop games events boss Kyle Marsden-Kish added: “We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole. While we will not be involved with the future of E3 we look forward to seeing its evolution and where the ESA takes it.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.