German trade show Gamescom is once more planning on holding a hybrid physical and digital event this year.
Organisers Koelnmesse and Game have said that the show will feature both on-site and online aspects when it returns between August 24th and 28th of this year. Gamescom was initially set to follow this model last year and ended up being a digital-only event due to the on-going COVID-19 coronavirus pandemic.
"We are now finally back again withGamescom – in Cologne and online! And this with a convincing momentum from the games industry," Koelnmesse COO Oliver Frese said.
"This pleases me greatly. Together we have set up a strong concept, in the context of which we of course also ensure the safety and health, as well as the well-being of all those present.“ Frese is equally looking forward to the 'Gamescomgoes green' initiative: "We at Koelnmesse have also long been working on balancing our business activity with societal and environmental needs. This is our ambition." Here it is good to have a strong partner like Game at one's side, as well as exhibitors and visitors. It can only work together: "Everyone must contribute. With the pilot 'Gamescomgoes green', we are now placing ourselves at the forefront in matters of climate-friendly trade fairs – worldwide!“
Game MD Felix Falk added: "AllGamescom fans and partners have been waiting for this for two years: Gamescom is finally returning to the Cologne exhibition halls, and thus also the unique festival feeling we had all been missing so much. This year we are combining the best of both worlds: our extensive digital program with the incomparableGamescom experience on-site. In the process,Gamescom is also once again setting new standards in 2022, for example, in matters of sustainability: with our 'Gamescomgoes green' initiative, we will make Gamescom a special and climate-friendly event together with visitors and exhibitors. We thus want to not only be a lighthouse for the many initiatives for environmental protection and climate action in the international games industry, but also a pioneer for international events in general."