Sold Out rebranding to Fireshine Games

Sold Out rebranding to Fireshine Games

British publishing label Sold Out is rebranding to Fireshine Games.

As reported by, this change of name is an indication that it is shifting to be a more digital-focused company. Historically, Sold Out has been centred on physical products.

"The company today is very different to the one we originally launched in 2014," said marketing director Sarah Hoeksma. "Not only has the industry and landscape changed, but we've changed in our culture, our priorities and what we want to do. So we felt the company name needed to change to better reflect that."

She continues: "We wanted something timeless, more fun, less corporate and ultimately more fitting for our business. Fireshine combines the radiant energy from a primal element and the idea of shining a light on indie games. When we put those words together, the word Fireshine gave us a feeling of warmth and togetherness which felt fitting for the company."

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.