Blizzard, Ubisoft and LucasArts vets found games firm New Tales

Blizzard, Ubisoft and LucasArts vets found games firm New Tales

Former employees of Blizzard, Ubisoft, Sega, LucasArts and Sierra have founded a brand new developer and publisher called New Tales.

The venture is based in Paris and is being headed up by president and CEO Cédric Maréchal (pictured) who has previously been executive marketing director for Vivendi's European business, MD and VP of publishing for EMEA at Blizzard and an SVP of Activision Blizzard. He is joined by COO Benoit Dufour, chief growth officer Delphine Le Corre and chief content officer Emmanuel Obert.

LucasArts vet Kim Gresko, Blizzard alum Ray Gresko and ex-Overwatch production director Julia Humphreys are also serving as senior game development advisors.

“We have formed a team of passionate gamers with an unrivaled degree of experience, having grown some of the biggest IPs and player communities,” Maréchal said.

“Gaming has rarely seen such an exciting time, fuelled by tons of innovation and creativity. However, the frequency of new releases keeps rising rapidly, reinforcing the need for great international publishing. New Tales is a one-stop-shop publishing solution where we’re going to work with developers, as one united team, dedicated to maximizing success. We are also building our internal production capabilities to develop our own games and IPs. We are looking forward to joining forces with people who share our values and passion!”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.