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Nordisk Games now owns majority stake in Star Stable Entertainment

Date Type Companies involved Size
November 19th, 2021 investment Nordisk Games
Star Stable Entertainment
Not disclosed
Nordisk Games now owns majority stake in Star Stable Entertainment

Denmark's Nordisk Games has acquired more of Star Stable Entertainment and now owns a majority stake.

The firm now owns 57 per cent of the Star Stable Online maker, having previously owned 40 per cent of the company. That itself was up from the "substantial minority" stake in Star Stable Entertainment that Nordisk Games acquired back in 2018 for $18 million.

“Nordisk Games has been such a positive influence on the studio, and their purchase of additional shares is a big endorsement of everything we’ve done so far and our plans for the future," Star Stable CEO Johan Sjöberg said.

"What is so great about Nordisk Games’ approach is that they are not interested in controlling what we do, but rather, helping us in the long term to achieve something special. That’s why we are all looking forward to continuing the great working relationship we have."

Nordisk Games MD Mikkel Weider (pictured) added: ”What we love about Johan and the team at Star Stable Entertainment is how they have stayed true to their vision to create a game that’s so different to anything else on the market. Not only creating a unique game but then expanding the Star Stable universe into animation, books and more. We like to say that we want to work with studios that have broad and bold visions; having just celebrated the 10th anniversary of Star Stable Online, I can’t think of a studio that better embodies this approach.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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