ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Almost 30% of EA's 2021 net revenue came from Ultimate Team

Almost 30% of EA's 2021 net revenue came from Ultimate Team

US publishing giant Electronic Arts made 29 per cent of its net revenue for the 12 months ending March 31st, 2021 from Ultimate Team.

That's according to the 10-K form that EA recently filed with the SEC – as spotted by Eurogamer – in which the company disclosed that it made $1.62 billion from these modes in its sports games. EA brought in $5.6 billion in total net revenue for the 2020/21 financial year.

Taking to Twitter, Niko Partners' Daniel Ahmad illustrated just how much revenue from Ultimate Team has grown in recent years. Back in the 2015 fiscal year, the company reported just ("just") $587 million from this business. In 2019/20, EA brought in $1.49 billion.

The majority of the $1.62 billion for the 12 months ending March 2021 came from FIFA Ultimate Team, too.

EA has faced myriad controversies around its Ultimate Team modes in recent years. The company has fielded accusations – and lawsuits – claiming that the business model constitutes gambling.

Former EA exec Peter Moore recently said that he did not think that Ultimate Team was gambling, but admitted he understood the increased scrutiny it is facing.

The publishing giant has also had to clarify what "conversion" meant in leaked FIFA Ultimate Team marketing documents. Initially, reporters presumed that this was an admission the company was pushing players towards spending money. In response, EA said that this was about moving users from the older iteration of FIFA to a new launch.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies