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505 parent Digital Bros snaps up Infinity Plus Two

Date Type Companies involved Size
January 15th, 2021 acquisition Digital Bros
Infinite Interactive
$4.5m
505 parent Digital Bros snaps up Infinity Plus Two

The parent company of publisher 505 Games, Digital Bros, is buying Infinity Plus Two.

The Melbourne-based studio, which specialises in free-to-play releases across platforms, is being bought for $4.5 million, per a release on Digital Bros' investor page. $2.5 million of this is being paid upfront when the deal closes, with the remaining $2 million being dolled out on December 15th, 2021.

Infinity Plus Two is best known for the likes of Puzzle Quest and Gems of War, the latter of which 505 Games published. The company was originally known as Infinite Interactive and was founded by developer Steve Fawkner in 1989. In 2003 the firm became independent and rebranded to Infinity Plus Two in 2019.

"With the acquisition of Infinite Interactive and Infinity Plus Two, Digital Bros not only acquires an outstanding intellectual property with great and long-term potential, but also a competent and successful team led by Steven Fawkner, a veteran of the video game industry,” Digital Bros CEO Raffaele Galante said.

The head of 505 Games' free-to-play business Clive Robert added: "IP2 is a proven studio with phenomenal success over the years. Their creative vision and extensive experience will be a great addition to 505 Games.

"The F2P market has seen a tremendous amount of growth and rise in popularity over the years and has always been a key facet of the company's growth strategy. As one of the leading third-party publishers of F2P games across multiple platforms, this latest acquisition solidifies our investment in internal development and builds on our library of owned IP."

Digital Bros already owns Assetto Corsa developer Kunos Simulazioni, as well as DR Studios. At the time of writing, the firm also owns 28.57 per cent of voting capital in Payday maker Starbreeze, as well as 11.96 per cent of the company's capital. This is the result of Digital Bros buying Korean firm Smilegate's stake in Starbreeze in January 2020.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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