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Ziff Davis partners with Tencent to relaunch IGN China

Ziff Davis partners with Tencent to relaunch IGN China

Media firm Ziff Davis has teamed up with Chinese tech and entertainment giant Tencent to launch a new version of IGN China.

As reported by GamesIndustry.biz, the site went live yesterday (Tuesday, September 1st) and will bring a version of the IGN format tailored for the local Chinese audience. The focus will be on content, events and partnerships that are specifically for that part of the world.

IGN China will apparently be editorially independent from Tencent, likely a reference to the Chinese firm's far-stretching reach within the games business.

“We’re hugely excited about this partnership with Tencent, one of the most talked about companies in the world today and the ideal operator of the IGN business in China," said Ziff Davis' VP for global partners Adam Doree.

"IGN is one of very few foreign editorial media brands to officially operate in mainland China, addressing a local audience – now, this collaboration with Tencent will unlock IGN’s true potential in the largest international market."

IGN China's chief editor Charles Young added: “As leaders in video games, entertainment, and technology, Tencent and IGN share a commitment to exploring the creativity, innovation, and artistry of this space. We are confident that our partnership will bring greater awareness of our worlds to help game lovers and creators.”


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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