Indie publisher Wales Interactive has removed its announcement for a brand new project called Gamer Girl.

The FMV title was revealed last week and centres on a female streamer called "Abicake99" (pictured). Players would be tasked with moderating chat on her streams, as well as offering her advice on what to do when an anonymous poster starts harassing her.

The trailer was met with confusion, especially in the wake of a wave of sexual misconduct allegations against those in the games industry, including bad behaviour towards streamers.

In some a threat on Twitter – as spotted by PCGamer – Wales Interactive tried to address these concerns about the game's content. The firm has quietly removed its previous tweets announcing the project, while the trailer has disappeared from YouTube.

"Gamer Girl is about the impact user comments and actions have on a streamer’s mental health and wellbeing. The reason why FMV Future created the game was to raise the issue of the toxic environment which can often appear online behind the anonymity of a username," the publisher said.

"Without giving away too much, Gamer Girl is an empowering story of a female streamer who, with the help of her moderator friend, battles the trolls and — overcomes— the toxic characters in her stream. Gamer Girl was co-written by Alexandra Burton, the lead actress who improvised the entire script. The research into the streaming content of Gamer Girl took 4 years and the dev team at FMV Future interviewed dozens of female streamers most of whom have experienced abuse of various kinds online — some have even shared their experiences during interviews within the game. Players start the game as one of Abi’s friends whom she trusts, and it is their job to make the channel a success but also to guide the stream to keep Abi in a positive frame of mind. Online abuse is real and is still happening every day — Gamer Girl seeks to raise awareness of this issue."