Ukie launches new campaign to thank NHS workers

Ukie launches new campaign to thank NHS workers

UK video games trade body Ukie has launched a new initiative called Games for Carers.

The campaign is the organisation's way of thanking all NHS workers for their work during the coronavirus crisis. Frontline staff will be able to get free games or a subscription.

"Our amazing NHS staff are working hard on the frontline in the fight against coronavirus, and it is brilliant to see the UK's video games industry uniting to say thank you through this campaign," said creative industries minister Caroline Dinenage.

"We have worked closely with games companies to help keep people safe, and I am delighted the sector is continuing to support the NHS in such an innovative way."

A website has been created for the initiative, from 9am April 29th NHS staff can enter their work address on the site to gain access to over 85,000 games across a variety of genres.

"The UK games industry has been proud to play its part in conveying these vital public health messages during this national emergency. Now our community has united again to say thank you to the truly extraordinary people who make up the NHS frontline team," said Ukie CEO Dr Jo Twist.

"Games companies of all sizes and players everywhere recognise their exceptional dedication and hope this initiative goes some way to help them to understand how respected and valued they are."

Last month, the trade body teamed up with law firm Sheridans for a coronavirus hotline.

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Kayleigh is the Staff Writer for Besides PGbiz and PCGI she has written as a list writer for Game Rant, rambling about any and all things games related. You can also find her on Twitter talking utter nonsense.