The PC games market in South East Asia and Chinese Taipei is set to bring in 43 per cent more revenue in 2023 than in 2019.
That's according to a report from Niko Partners, which pegs the region's PC games revenue as $3.14bn in 2023 versus the $2.19bn it is set to make in 2019. Furthermore, the number of people playing PC games is predicted to hit 186.8m in 2023, a 21 per cent increase on the 154.3m that play games on the platform now.
Meanwhile, the research firm reckons that 95 per cent of users in this region will be playing esports titles or competing in pro-gaming matches.
"Southeast Asia is the world’s fastest growing region for PC online games revenue," Niko Partners wrote.
"The region is also home to the fastest growing market for esports. Teams, tournaments, and investment are all hot in the region, with no sign of slowing down. Improvements in internet infrastructure as well as disposable income, coupled with demand for esports games, tournaments, streaming, and more, have set the stage for continued growth in the next 5 years. Investment in the region by multinational companies and country governments will continue to boost this growth.
"The region represents a huge opportunity however each country’s different culture, gamer preferences, and spending behaviours means there is no one size fits all approach to the region. Further, while the regulatory landscape is more relaxed than China, several countries have regulations that do impact strategy for the region."