Fresh redesign for leading mobile games website

Fresh redesign for leading mobile games website

Our sister-site Pocket Gamer has launched a completely redesigned website and has made the leap from to to reflect the global growth of the mobile games sector at large.

The leading consumer mobile games website has a refreshed interface for both desktop and mobile. It’s now faster and more responsive than before to provide a better reading experience for its swathe of avid followers.

Fresh look

The redesign, led by creative director Jez Bridgeman and technical lead Jay Filmer, streamlines the site, decluttering it and placing top games front and centre.

In the bold new interface, reviews, guides, recommended lists and opinion pieces lie at the core of the editorial mix.

The new-look Game Finder delivers quick access to almost seven thousand archive reviews. Mobile phones, tablets and handheld devices like Nintendo Switch are all catered for. The site will continue to evolve over the coming weeks and months as new features are added.

"After 10 years at the forefront of the industry," said Steel Media COO Dave Bradley.

"The busy Pocket Gamer site was in need of decluttering and refocusing. The team have delivered a new site that does exactly that. It paves the way for editor Ric Cowley and his world-class writers to concentrate on community and celebration, diving deep into the games that matter and providing resources that help gamers get the most from them."

Steel Media CEO Chris James added: "Mobile gaming is the largest segment of the games industry, accounting for over $70 billion this year – over half of all games revenues worldwide. was the first games media site to take this incredible sector seriously, and it's still the number one destination for serious mobile and handheld gamers.

“We're incredibly proud of what our top B2C site has achieved since we launched it over a decade ago, but the time has come for a refresh. Today marks the beginning of a new era for the site. Here's to the next 10 years!"

Published by Steel Media since 2006, Pocket Gamer was one of the first platforms to champion the burgeoning mobile games scene.

Launching even before the App Store rolled out, the site started life as a destination for fans of Nintendo Game Boy, Nokia N-Gage and Java phone games. It's since become one of the most recognisable games media brands of the smartphone era.

The site has spawned a business-focused sister-site, a string of international trade conferences (Pocket Gamer Connects anyone?), a popular YouTube channel (AppSpy was renamed Pocket Gamer, really), apps, guides and more.

Still here? Head over to to check out the new look.

Staff Writer