Shares in Electronic Arts dipped ten per cent after the publishing giant revealed its Q4 flagship title Battlefield V was being delayed.
Google Finance indicates that shares dropped $12.58 from their $128.52 value at end of trading on Wednesday, August 29th to $115.94, a drop of 9.79 per cent. The announcement was made by developer DICE at 10:29 UCT, at which point shares stood at $119.25.
After hours trading has the share price rise has rise 0.22 per cent, or $0.26, so no doubt they'll bounce back.
This follows concerns from the finance community after analysts claimed that Battlefield V had fallen short of EA's pre-order expectations. Idiots on the internet have claimed this is due to the inclusion of women or the more fantastical take on World War Two but the reality is that Red Dead Redemption 2 is already dominating consumer attention for the Q4 period this year. Even Call of Duty is running scared from the open-world cowboy romp, opting to launch in October instead of its normal early November window. CALL OF DUTY. Hell, even Take-Two is giving the game space. They're publishing it!
Though Battlefield V isn't hitting the numbers that EA would like, it is still trumping Titanfall 2 in this regard.
VentureBeat reports that the contingency plan, if Day One sales aren't up to snuff, includes a sizeable DLC plan that will be focused on the game's post-launch battle royale mode.
Even if Battlefield V doesn't make the numbers on Day One, the title will surely end up with a decent userbase thanks to this plan. The game is also included in EA's new and fancy Origin Access Premier all-you-can-eat service which includes titles day-and-date with their actual release.
