EA has purchased Bungie co-founder’s indie studio Industrial Toys

EA has purchased Bungie co-founder’s indie studio Industrial Toys

Electronic Arts has acquired Bungie co-founder and former CEO Alex Seropian’s (pictured) indie studio Industrial Toys.

The 14-person firm was founded by Seropian in 2012, after leaving his role as SVP and general manager at Disney Interactive. With a mission to create “mobile games for core gamers,” Industrial Toys will now work under EA's Worldwide Studios division.

Seropian co-founded Halo and Destiny creator Bungie back in 1991, helping the studio in its acquisition deal with Microsoft in 2000. A few years later, he left to join Wideload Games, which was acquired by Disney Interactive in 2009

"We're thrilled to have them join our studio organization, pursue new ideas together, and bring amazing new games to our players," said EA Worldwide Studios Group GM Samantha Ryan, in a statement.

We don’t currently know what Industrial Toys is likely to work on. In the same statement, EA said the team will "focus on bringing new game concepts to life."

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.


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