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Konami ends PES relationship with UEFA Champions League

Konami ends PES relationship with UEFA Champions League

The decade-long partnership between publisher Konami and football tournament UEFA.

The change was announced in a blog post on UEFA's website, in which it was revealed that the 2018 UEFA Champions League final in Kyiv will mark the end of this era.

"Konami has been a strong licensing partner for the UEFA Champions League and UEFA Europa League, with our competition brand being heavily featured within the video game and as part of the popular Konami-organised UEFA Champions League e-sports tournaments," UEFA events marketing director Guy-Laurent Epstein said.

"It has been a very cooperative and mutually beneficial partnership. UEFA would like to thank Konami for its tremendous commitment and support to UEFA club competitions for the last decade and we look forward to continuing to work with Konami in the sphere of UEFA national team football."

Konami senior director of brand and business development Jonas Lygaard, added: "The UEFA Champions League licence has given us a platform to create unique experiences and provide football fans from all over the world with an opportunity to enjoy this competition first-hand.

"This year, however, we will shift our focus into other areas. We will continue to explore alternative ways UEFA and Konami can continue to work together, as our relationship remains strong."

The UEFA license was arguably the biggest that Konami had in its Pro Evolution Soccer stable, so this is likely a blow for the Japanese publisher. 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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