War Child UK and its US-based partner Children in Conflict have launched a retro games-inspired campaign called Re-Play to raise awareness for children affected by conflict.
The initiative hopes to encourage gamers to reconnect with titles from their childhood through a series of events and downloadable content.
A special Steam Flash Re-play sale is currently taking place that includes games from the XCom, Worms and Civilization series’, as well as other titles like Olli Olli 2, Psychonauts, Broken age and Sid Meier's Pirates.
Bethesda Softworks, 343 Industries, Roll7, Wargaming and others have also designed t-shirts for the campaign based on their hit games, which are available from the GameOn tee online store until May 3rd. Proceeds from the sales will go to War Child UK.
“RE-PLAY is a campaign about reflecting on childhood and reinforcing the idea that every child has the right to play,” said War Child UK gaming partnerships manager Wayne Emanuel.
“For hundreds of thousands of children forced to live in or flee conflict, playing and its link to developing a child’s identity, creative thinking and problem solving, is often overlooked.”