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Microsoft rolls out new Gaming Cloud business

Microsoft rolls out new Gaming Cloud business

Tech giant Microsoft has revealed its latest business division, Gaming Cloud.

Per an interview with Gamasutra, this is new venture will see the firm trying to work with developers to run their games. This isn't limited to specific platforms, either, with the Gaming Cloud tech supporting all platforms.

Microsoft is very much in the developer recruitment phase, trying to help developers with their projects. Furthermore, the firm is said to be giving away credit for PlayFab, Visual Studio App Center and Azure services to get developers into its ecosystem at GDC this week. $2,500 worth, in fact.

"We're taking a very device-agnostic approach," Gaming Cloud GM Kevin Gammill said.

"It doesn't matter whether you're a game developer focused on console devices, or PC -- that could be either our store or Steam or GoG -- or the mobile or indie market, be it iOS or Android. With our cloud services, we want to deliver a first-class experience, regardless of platform. That's one aspect you could argue is slightly different from Microsoft's old-school approach."

He continued: "Right now we're really focused on game developer muscle, helping developers iterate on, develop, distribute, operate. You're gonna see us shift more over to the marketing aspect, where we can bring some business intelligence to the table to help devs acquire the players they want, retain them, and help monetise them better as well."


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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