The UK spent £5.11bn on video games in 2017

The UK spent £5.11bn on video games in 2017

Consumer spending on video games in the UK rose 12.4 per cent year-on-year in 2017 to £5.11bn.

That's according to research from UK video games trade body UKIE, which has worked with data providers from a variety of sectors - GfK, NPD, Superdata, Kantar Worldpanel, Nielsen, ABC, the Official Charts Company and the British Film Institute to get an idea of how the games market is performing.

The biggest area of growth was PC games hardware, which saw a 51 per cent rise over the year according to GfK Entertainment.

That took the sector from £249m to £376m. The report attributes this to an increase in demand via the increased technical requirements of virtual reality. It's also likely that much of this hardware simply increased in price due to the fact the pound's value has tanked in the aftermath of 2016's Brexit vote.

That figure might also have been driven by increased demand for and price of GPU hardware as cryptocurrency miners get in on the game.

Digital and online games brought in £1.6bn, per data from SuperData. That's an increase of 13.4 per cent year-on-year. The same firm reckons that mobile games revenue rose 7.8 per cent to £1.07bn, too.

VR hardware revenue increase 23.5 per cent to £101m, also according to SuperData.

As well as hardware and software, the report also details broader games culture. The toys and merchandise sector saw a 6.8 per cent jump to £72.9m, while movies and soundtracks declined 29.9 per cent to £17.6m.

Books and magazines dipped 2.3 per cent to £18m, while events brought in £8.4m, a 13.4 per cent jump.

Here is the full infographic from Ukie:

Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch for Steel Media before departing the firm in October 2019.

He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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