Overwatch League debut smashes Twitch expectations, brings in 415k viewers at peak

Overwatch League debut smashes Twitch expectations, brings in 415k viewers at peak

The Overwatch League kicked off on January 10th with Seoul Dynasty playing Dallas Fuel and the competition has drawn a massive amount of attention.

According to Twitch director of content marketing Ben Goldhaber on Twitter, as reported by PCGamesN, the first match was watched by a peak of 415,000 viewers.

Goldhaber went on to say that part of his role at the streaming giant is to predict how many viewers big tentpole events might bring in. While the Twitch staffer says he is normally pretty on the money with such claims, he was "so completely and utterly wrong" about the Overwatch League.

As Bleeding Cool's Patrick Dane points out, these figures are possibly the tip of the iceberg, with the League having separate broadcasting deals in China. Overwatch is a big deal there, so it wouldn't surprise us to see that 415k double with that region's contribution.

So why Overwatch League has attracted such a large viewership? The big driver will surely be novelty - this was the debut of Blizzard's Overwatch esports push, so part of these viewers will be checking out what this is all about. The company's approach to competitive gaming is certainly a bit different to what we've come to expect, but some Wall Street analysts are not convinced by Activision Blizzard's strategy. 

The game has also has north of 35m players, which is quite the prospective audience for such an event.

Editor - PC Games Insider

Alex Calvin launched in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.