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Battle.net is now Blizzard Battle.net

Battle.net is now Blizzard Battle.net

Having retired the Battle.net branding for its games service five months ago, Blizzard has revived the name.

In a blog post, the games giant has revealed that the service will now be renamed Blizzard Battle.net.

The service started out in 1996 alongside the launch of the original Diablo, and was the core of Blizzard’s online gaming projects during this time.

Last September, the firm announced its decision to rename Battle.net, citing “occasional confusion and inefficiencies related to having two separate identities which everything falls under – Blizzard and Battle.net” before dropping it altogether in March of this year.

So, it’s pretty clear where this new name came from.

“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging,” the company said.

“We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.”


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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