News is now Blizzard is now Blizzard

Having retired the branding for its games service five months ago, Blizzard has revived the name.

In a blog post, the games giant has revealed that the service will now be renamed Blizzard

The service started out in 1996 alongside the launch of the original Diablo, and was the core of Blizzard’s online gaming projects during this time.

Last September, the firm announced its decision to rename, citing “occasional confusion and inefficiencies related to having two separate identities which everything falls under – Blizzard and” before dropping it altogether in March of this year.

So, it’s pretty clear where this new name came from.

“When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging,” the company said.

“We understood that stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

“ is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “” in our logo for the service and in general when we refer to it in print: Blizzard”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.