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Ubisoft vet Holmes promoted to Far Cry IP director

Ubisoft vet Holmes promoted to Far Cry IP director

French publishing giant Ubisoft has promoted Drew Holmes to head up its Far Cry IP.

The news was revealed in a post on LinkedInspotted by VGC – in which the eight-year company vet wrote that there are "big things in store" for the franchise.

Holmes joined Ubisoft in 2016 as a lead writer, working on Far Cry New Dawn, before being promoted to narrative director in 2019. In April 2020 he became lead writer before rising to be brand narrative lead for the Far Cry franchise at the start of 2023.

Prior to joining Ubisoft, Holmes worked at Deep Silver Volition and Irrational Games, contributing writing to Saints Row 2 and 3 and BioShock Infinite, as well as the Guerrilla and Armageddon entries in the Red Faction franchise.

"It's been an exciting few months," Holmes wrote.

"I’m happy to share that I’m starting a new position as IP Director of Far Cry at Ubisoft. We have big things in store. Don't hesitate to reach out if you want to be a part of the next evolution of this great brand."

Holmes taking over as IP director for the Far Cry franchise might suggest that development for the series moving forward might be returning to Ubisoft Montreal. That studio headed up the third, fourth and fifth numbered entries in the franchise, while Ubisoft Toronto led 2021's Far Cry 6. 

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.