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Updated: EA confirms UK and Ireland boss Campbell's move to new role, Samantha Ebelthite replaces him in top job

Updated: EA confirms UK and Ireland boss Campbell's move to new role, Samantha Ebelthite replaces him in top job

Update: EA has confirmed to that Shaun Campbell (right) is leaving his role as UK and Ireland country manager. 

The publishing giant says Campbell is moving into a new role in the company, which is currently unspecified. Meanwhile, UK and Ireland sales boss Samantha Ebelthite (far right) is taking on Campbell's role.

Ebelthite joined EA in February 2018 as head of sales for the UK and Ireland. Before that, she spent 11 years working at pharmaceutical giant GSK, first as a national account manager between 2007 and 2015, then as a category controller. 

Original story: Electronic Arts' Shaun Campbell is no longer the publishing giant's UK and Ireland boss.

According to the firm's filing history on Companies House, Campbell's role as a director at EA was terminated on June 6th, 2019. 'Terminated' here doesn't mean he has been fired, but that he has stepped out of a director role.

It's not clear whether Campbell has left EA as a whole or if he's just stepped down from the UK side of things. Nor do we know who will replace Campbell in the top job.

This is the latest blow to Electronic Arts' UK operation. In June 2017, the firm cut its British PR and marketing team significantly as part of its plan to have an international marketing hub based out of its European headquarters in Geneva. Campbell taking on a role at EA's European head office isn't out of the question, of course.

Campbell is a 15-and-a-half-year vet of EA, joining as a sales director back in 2004. He held that role for almost five years, moving to be a European category management director in August 2008 before rising to head up the publishing giant's Nordic operation in Stockholm. He held this role for over four years before moving to the UK and Ireland Country Manager role in October 2014.

We have reached out to EA's PR team for comment on this story but are yet to hear back

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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